Lastly, the most important lesson is the arbitrary nature of objectives. The number 67 itself has no significance; it could represent cosmic rays, cookies, or atoms. The strength of the game is its ability to persuade the player that this arbitrary figure is the only indicator of achievement. This method reflects many facets of contemporary life, where success is frequently determined by arbitrary measurements, such as a key performance indicator (KPI), a stock price, or the number of followers on social media. By teaching the player to internalize and relentlessly pursue an arbitrary objective, 67 Clicker exposes the psychological fulfillment that comes solely from mastering a system, regardless of its actual practical worth.
